Wechat Official Account
Wechat Official Account Service in Singapore
You cannot deny the importance of having a WeChat Official Account, mainly if you are operating your business in Southeast Asia. WeChat App has secured a significant position in the market, as it has more than 400 million registered users worldwide. Times have changed, and smart businesses keep-up with the changes; the days of sharing your name card/visiting card is long gone. If you want to run a successful business, impress your clients and give your competitors a run for their money, you have to be available on the popular social media marketing platform in Southeast Asia – WeChat.
WeChat Official Account
There is a considerable difference between WeChat App and WeChat Official Account. WeChat is for everyday users, whereas the WeChat Official Account is primarily dedicated to business owners to help them market their products and services to a vast (growing) market. If you are a smart business owner, you can use this platform in favor of your business and take it to a whole new level of success.
WeChat Official Account in Singapore
Initially, it was mandatory to have a registered Chinese company, to get a WeChat Official Account. But, after seeing the overwhelming response by the Singaporean customers, WeChat’s team decided to allow Singaporean business to have their own WeChat Official Account without being a Chinese registered company.
The opportunity has allowed thousands of Singaporean businesses to reach to millions of customers Worldwide. So, now you don’t have to worry if you do not have a registered company in China, you can still be available on the fastest growing social media marketing platform and get a chance to cater to a vast market without having your business website.
Types of WeChat Official Accounts
There are some similarities between WeChat Service Account and WeChat Subscription Account, whereas there are several significant differences as well. One considerable similarity between the two is the fact that both of the accounts, i.e. the service and the subscription account can be used to communicate to your business’s targeted audience. This means that you can establish healthy, two-way communication with your customers no matter what account you are registered to.
But, there is a significant difference between the two as well, like:
Service Account – allows you to publish four messages per month only. This might sound very less to a business for which regular updates are quite remarkable, but this type of account works perfectly fine if you have a company in which it is not highly critical to convey your message to your customers every single day. The Service Account works great for games, apps, other services, or more established businesses that do not require daily updates.
So, if you think that according to your business’s nature, you do not require broadcasting information every single day, then Service account will be perfect for your business.
Subscription Account – allows you to publish one post daily. Subscription Account is highly suitable for your business if your business requires daily updates and you have to keep your customers engaged to retain them.
You should choose your WeChat Official Account Singapore according to the nature and requirement of your business. However, one thing is for sure – no matter which account type you decide to choose, choosing WeChat marketing for your company would be that one business decision that you’ll never regret.
WeChat mini-programs: launched by Tencent in January 2017 are a new type of official accounts. They are mainly used for the application that are offline when the user is only meant to use the App just once. They don’t have the feature of push notifications. Recently, more and more attention is gained by them
The following is the general rule of thumb for picking a WeChat Official Account:
A subscription account is best for you if content is the core of your offered product (you are a magazine, newspaper or media, etc.)
Especially in e-commerce cases and different other cases, Service accounts will be the best choice because it offers more features and visibility. The reality that the Service account appears as a friend is also exceptionally handy when using the account for the purpose of customer service and sending order notifications
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